(The full version of this story can also be found at www.vespa.com)
For those travelling to the beautiful Italian region of Florence this year, make sure to stop by the Gallery Hotel Art of Florence to discover a unique and beautiful art installation, Freedom, by artist, Simone D’Auria. Inspired by the Pop Art works of Andy Warhol with Vespa as the protagonist, it’s a site not to be missed!
Until December 31st 2017, rising talent, Simone D’Auria along with works by the renowned Andy Warhol, will showcase works in Florence, Italy for the new chapter of an urban-culture project conceived by the Lungarno Collection.
The iconic works of the American Pop Art master, Andy Warhol and the Freedom installation conceived by D’Auria, which features Vespa as the protagonist, forms a beautiful setting in the Gallery Hotel Art as well as on the façade of the Florentine Hotel.
The Andy Warhol exhibit, Forever, which showcases 16 of his most iconic artworks, intrinsically connects the world of Pop Art to the Freedom installation with the artistic direction of D’Auria. He has artfully identified the universally recognised icon that is Vespa as an extraordinary instrument of communication and has clothed each model in images that are representative of various corners of the globe.
“Vespa is a profoundly urban brand that goes well beyond its function as an elegant and easy means of transportation for daily mobility. – comments Davide Zanolini, Piaggio Group Marketing and Communication Director – We like to think that it ‘furnishes and dresses’ the city. Vespa is one of the few physical objects that represent ‘Made in Italy’, simply because ‘Made in Italy’ embodies the main values: creativity, innovation, quality, strong and distinctive personality. Values that Vespa takes everywhere in the world in an authoritative and credible way and that we find in the partnership with Lungarno Collection and in the innovative installation conceived of by Simone D’Auria”.
The initiative, with the sponsorship of the Municipality of Florence and the contribution of the Piaggio Group, presents a series of 12 Vespas anchored to the façade of the Florentine Hotel. Each Vespa, of which D’Auria uses only the body, was specifically coloured and decorated with the particular Water Transfer Printing technique, creating a livery where nature is the main feature of the scene.
Andy Warhol exhibit – Forever
Simone D’Auria installation – Freedom
Florence, Gallery Hotel Art, 16 May-31 December 2017. Entry is free.
Read more about this amazing art installation here: http://www.vespa.com/en_EN/news/vespa-wharol.html
The task: The Piaggio Project, the challenge: to envision urban mobility and the Vespa of the future!
Piaggio Vespa Australia have, once again, turned to 400 UNSW Art & Design graphics media students to determine how Vespa can better service an ever-evolving world where ease of mobility is key.
“The program is part of two graphic design courses which address visual identity and visual communication. The goal? Imagine solutions to personal urban transport needs of the future.”
The brief to Art & Design graphics students is to: “consider the complexities of sustainable urban planning in many of the fastest growing cities of the world. In addition to the increasing demand for housing, transport, and community infrastructure, issues such as conflicting stakeholder interests are also taken into account.”
We can’t wait to see what these talented and creative students envision!
For more information on this exciting partnership, simply visit the official UNSW website here: http://bit.ly/2unswxvespaproject
Stay tuned for more information.
Vespa, one of the Piaggio Group’s most iconic brands, will once again represent Italian excellence in style and technology innovation as a protagonist of a series of exciting initiatives and important partnership for Milan Design Week.
Vespa has been chosen by the Studio Ciarmoli Queda as a “disruptive” element for a Milan Design Week display. Occupying a prominent position in the “Hall of Art”, the venue hosting the top brands in Italian design, Vespa is the object that blends perfectly with the environments narrated by the exhibition. A unique creation embodying the concept of luxury linked to experience and authenticity, conceived and developed to separate and unite contemporary living spaces.
The Vespa is interpreted as an art and design object in DeLightFuL (Hall 15 – Rho Fiera), a visual and sensory exploration of daily life and contemporary space, which looks at the way the new generations live and see the home. Theirs is a fluid space combining technology and domestic archetypes, public and private, primary needs and new desires, an emblem of creativity that moves beyond the traditional subdivisions among functional areas.
Take a peak at these amazing Vespa installations at Milan Design Week!
From 10am to 3pm on Sunday 5th of March 2017, come and experience a taste of Vespa Australia at the 2017 Italian Auto Icons Festival, Lygon Street, Melbourne!
Come and experience true Italian style with a selected range of Vespa models on the day including the Vespa GTS, 946 and new i-Get! Simply head to Lygon Street, between Elgin and Faraday Streets, Carlton.
Entry is free, we can’t wait to see you there!
To help celebrate 20 years of being ‘Distinguished By Detail,’ throughout February, Herringbone invite you into the world of influencer Jack Reynolds who, along with Vespa, are truly ‘distinguished by detail.’
Each week, follow Jack’s daily routine from his lifestyle and Herringbone style to his commute around Melbourne with his Vespa. Jack lives in Richmond and chooses a Primavera i-Get in Grigio Seta because parking is so hard to come by and it fits in perfectly with his everyday travels. Vespa is his saving grace and allows him to jet around the city and through the traffic with ease.
The Vespa Primavera i-Get in particular is the perfect choice for those who choose style and convenience over the frustration of petrol guzzling cars and congested city traffic. An icon of high technology and style, the i-Get range delivers innovation and a care for the environment by utilising Green Experience Technology, optimised fuel efficiency and improved power and torque. It’s the perfect city commuter!
Find out more about the Vespa i-Get range here.
Follow Jack’s journey on social media at @vespaaus and @herringboneofficial
The Portsea Polo is unquestionably the most recognisable polo event in Australia and this year, Vespa Australia was present within the Portsea Polo Retail Village as an official sponsor of this prestigious event!
Vespa Australia also welcomed Amy Maree Comber and Jono Castano Acero as special guests of Vespa Australia at the Portsea Polo 2017. It was a wonderful day which began with Amy and Jono arriving with ease and in true Italian style on the Vespa GTS Super Sport. Cutting through the traffic effortlessly, they were escorted to the Polo on behalf of Vespa Australia to enjoy a day at one of Victoria’s most influential and prestigious events.
Visitors at the Vespa Australia marquee had the opportunity to get snapped with Vespa as well as receive a delicious free Gelato Messina ice cream scoop – an exciting touch of Italy at the 2017 Portsea Polo!
We’re excited to announce that Vespa Australia are an official sponsor of one of Victoria’s hottest summer events – the 2017 Alfa Romeo Portsea Polo!
Come and visit the Vespa Australia marquee on Saturday 14th of January and experience a touch of Italian style! Receive a photo with Vespa to take home on the day thanks to Peter Stevens Motorcycles and enjoy FREE Gelato Messina ice-cream!
Head to www.portseapolo.com.au for more information about the event and for your last chance to purchase tickets!
We can’t wait to see you there!
Vespa Australia are excited to announce the Herringbone x Vespa Australia collaboration!
Do you have your motorbike/scooter license? Do you want to win a Vespa for a weekend? Then do we have a competition you’ll want to be a part of!
With summer now upon us, it’s the perfect time to nip down to the beach, shops or your friend’s place without the need for your car! Everyone hates that feeling of a searing hot steering wheel and don’t get us started on the seat-belt burns! A Vespa is the perfect way to zip around town during the warmer months and thanks to Herringbone and Vespa Australia, you could be doing just that on a sunny weekend this summer!
Entry is easy! Simply head to the Melbourne Herringbone Emporium store or selected Herringbone Sydney stores and enter via the sign-up form at the counter!
Terms and conditions do apply so make sure you ask a friendly staff member for any further information about the competition!
Don’t forget to tag and hashtag: #vespaaus, @vespaaus, #HerringbonexVespa
Calling all Sydney Vespa riders!
Join Scooter Central and Vespa Australia to help celebrate the launch of the Vespa Club of Sydney with the Sydney Vespa ride day!
When: Sunday 11th December at 9am
Where: Meet at The Grounds of Alexandria at 9am for a 9:30am departure. 2 Huntley St, Alexandria NSW 2015
The Ride: We will begin from the Grounds of Alexandria and will stop at a service station along the way. From there, we will finish at the Blue Mountains National Park for a walk around and scenic photo opportunities.
RSVP: Scooter Central: firstname.lastname@example.org
The Vespa Club of Sydney will also be taking official sign-ups on the day! For more information on the Vespa Club of Sydney simply click here!
We hope to see you there!