The task: The Piaggio Project, the challenge: to envision urban mobility and the Vespa of the future!
Piaggio Vespa Australia have, once again, turned to 400 UNSW Art & Design graphics media students to determine how Vespa can better service an ever-evolving world where ease of mobility is key.
“The program is part of two graphic design courses which address visual identity and visual communication. The goal? Imagine solutions to personal urban transport needs of the future.”
The brief to Art & Design graphics students is to: “consider the complexities of sustainable urban planning in many of the fastest growing cities of the world. In addition to the increasing demand for housing, transport, and community infrastructure, issues such as conflicting stakeholder interests are also taken into account.”
We can’t wait to see what these talented and creative students envision!
For more information on this exciting partnership, simply visit the official UNSW website here: http://bit.ly/2unswxvespaproject
Stay tuned for more information.